Back in 2006 Bevan had been working in the fitness industry for 7 years. Every day of his life he was in front of people teaching exercise, he absolutely loved it! One thing he identified at this time was when it came to exercise there seemed to be four types of people:

1. Those who never exercised

2. Those who came and went with exercise

3. Those who had a habit but never really created any change

4. Those who seem to thrive with exercise and get amazing results

This discovery lead him to this question: What is the one thing that enables people to thrive and achieve results with exercise?

Bevan thought that if he could figure this out he could help more people enjoy the benefits of regular exercise. After lot of thinking, talking to other fitness professionals and reading he came up with 3 criteria that people need to thrive and achieve through exercise:

1. They have developed a love for a particular movement 

2. They have a challenge that stretches them in the right ways

3. They have a group to work with and guidance along the way